Top Billing

In addition to Crack Wise-ing, I work in radio. Most of my career has been spent doing morning radio. And most times, my name has been a part of the title of the show. It’s usually how things work. I find it amusing when the industry makes a big deal out of a female lead on a morning show. I get it. Many women are in the #2 chair—so when a woman leads—holy sh$t!

To me, this was never a motivation—leading a morning show. The best talent should lead and mentor the other players. I’ve led morning shows. I’ve also been fortunate in that on the male-led shows, I’ve been treated as an equal.
Check out this ad for Bob & Sheri:
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Oooh, led by a woman! That’s the best marketing you’ve got? That should be my motivation to listen? Sigh. But the irony is that Bob’s name is first on a female-led show. True, “Bob & Sheri” flows better than “Sheri & Bob” but usually the lead gets top billing.
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So. Close. 

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