It’s all about context. It can make a phrase innocent or inflammatory. Take for instance the word “bitch”. Two girls in da club draaanking too much start name-calling. When “bitch” is dropped, someone might lose their weave. Then, there are other times when a woman is fine with being a strong “bitch”.
One Tough Bitch is born from the empowerment context. Two-time cancer survivor Shelly Fisher created a line of clothing and jewelry to empower women with a physical reminder that they can get through anything.
Not only will women feel like a superwoman sporting these designs, but they’ll feel even better knowing 10% of proceeds are donated to Give Her Camp.
We think One Tough Bitch’s theme song should be a play on Naughty By Nature’s O.P.P. Obviously, a cleaner more respectful tune:
“We’re down wit OTB! Yeah, you know me!”
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Haus of V is a creative collective that shares a similar mindset -- with a twist.