It’s all about multiple income streams. That applies to any career. Gone are the days where one can rely on one paycheck to provide a living, a future. That mentality is now just pure foolishness.
That’s why every recording artist has some kind of clothing line or perfume, or whatever. It’s smart, because you can dig the products without necessarily digging the artist.
The newest IT Girl, Billie Eilish, gets it. She launched a pop-up store in NYC ahead of her sold-out shows.
Where will her next pop-up be? Don’t miss it!
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Haus of V is a creative collective that shares a similar mindset -- with a twist.