My, how the times have changed. And we don’t mean the hot steamy pile that is 2020. What you wear to workout in is important. Things are all high-tech and psychological and, stuff… Gone are the days of throwing on a ratty t-shirt and baggy shorts for your sweat session.
Activewear is a “thing”. A large thing. And Centric Fitness is about ready to mic-drop on the other brands.
That blue number would make us feel like a bad-ass peacock doing whatever she’s doing there (before we pulled a muscle and had to lie down for a bit.)
Anywho, Ryan Hoang is the CEO of Centric. Here are a couple of things he’s braggin’ about his brand.
What is Centric and what makes it different from other fitness wear brands out there?
RH: We’re a premium activewear brand that not only produces highly functional, comfortable and performance enhancing apparel, but also employs the psychology of color. Our lines offer unique pigment options that help reﬂect and inspire the moods and attitudes of the modern athlete, empowering them via self-expression.
Ultimately, Centric’s products are not only designed to avoid hindering performance, but rather to actually enhance it by optimizing freedom of movement, providing targeted support, facilitating individuality and promoting inclusivity through fitness. For us, authenticity is the name of the game.
Crack Wise-dom: We look good in black. We feel good in black. Like a fat ninja ready to become slim ninja. We can channel the darkness. Also, we don’t workout with pants on so…
How important is what we wear during a workout?
RH: Effective activewear forms the center of our workout. When it feels and looks great on the body, it powers performance, encourages progression and inspires our minds. This is why every product we produce is carefully designed to provide the best fit and help you reach new heights—without compromising appearance. The next-gen fabric technologies we’ve developed - are not only engineered for softness, durability and flexibility, but also athletic performance of every kind.
We utilize principles of "enclothed cognition" in our designs, which is based on the systematic influence clothes have on the wearer’s psychological processes—that the clothing we wear affects our psychological states, as well as our performance levels.
So, all combined, our garments are far more than stylish adornments ... although they are that, too. Our original collection is designed to be a wearable catalyst for personal development: advanced, adaptable and authentic high-performance clothing created for the modern athlete. Whether you’re going to be walking, jumping, lifting or sprinting, we want you to have the right ﬁtness apparel that will give you the confidence to raise your personal bar.
Even for all of its advancements, our clothing is very friendly and sincere. On the athleisure front, everything is on trend. All garments are crafted to compliment your body so that you always look good and feel amazing. So, whether you are heading to the gym or running to the grocery store, our designs can enhance your lifestyle.
Crack Wise-dom: ………. Oh, sorry. That was the longest explanation ever. Does this stuff come in full-body-shaping size-XL-we-ate-too-many-nachos?
We’ll look at this pic and wonder if they sell a shirt that gives the appearance of those abs.
“Turnabout is fair play” is one of those phrases we liken to “what’s good for the goose is good for the gander”. What we’re trying to say is: “We’re getting you back.” But in this case, it’s a little creepy.
If you’re looking for something different to get dad for his day, why not some man undies from Cariloha?
What caught our eye is the image on the left. Of men in their undies. Which we’d like to have delivered to us on Father’s Day for some “call me daddy” time. But we at Crack Wise had Cariloha underwear pitched to us for Father’s Day. We really don’t want to imagine our dad in underwear at any time for any reason. Ever.
If you can stay away from that mental dark side, Cariloha men’s under things are pretty cool. Literally. Made of viscose from bamboo, moisture-wicking technology helps keep dad’s “boys” fresh all day.
They come in nifty prints and schemes, or solids, and are priced from $22 to $28.
The turnabout here is that your parents probs bought you underwear for your birthday and now it’s your turn to buy… nope. Still struggling with the thought of gifting dad with drawers knowing it will be some kind of AARP seduction moment around 4 pm.
And if those thoughts weren’t bad enough, this: Who had the task of taking a scrotal temp to determine these shorts are cooling? Seriously.
Haus of V is a creative collective that shares a similar mindset -- with a twist.