Thank goodness, a gaping hole in the fashion world has been filled: authentic, dance-inspired lifestyle athleisure clothing. Whew!
Zise was born from one of the world’s leading ballet brand, BLOCH, and “reimagines the traditional dance aesthetic with a premium, ultra-feminine activewear range that’s as stylish as it is functional.”
But there’s more: “The ZISE woman arrives at her exercise class in the same outfit she intends to leave in. As her day unfolds, her look needs to adapt accordingly, so the pieces are based on layers that she can effortlessly peel off or pile on.”
Who knew pro dancers had it so rough?
Let’s tell the story through pictures:
Zise Woman: “I’m a badass Prima.”
Crack Wise Woman: “I’m only doing this once, because I’m going to fart and be kicked out of this class.”
Zise Woman: “On to that cute little café to get my favorite greens smoothie.”
Crack Wise Woman: “Today’s National Doughnut Day, so…”
Zise Woman: “Great day of being fit and fab. One more workout to stay under 105.”
Crack Wise Woman: “Too many doughnuts. If I lean back like this my food baby looks smaller... Ugh! Foot cramp!”
We want dancewear for when we’re dancing in the aisle of the grocery store. That’s a niche that needs addressed.
Haus of V is a creative collective that shares a similar mindset -- with a twist.