We have friends that become enraged when you utter the word “bicyclist”. Not that they are adverse to the sport. Instead, they’re irritated by faux cyclists and their snobbery—feeling as if they own the road because they’re pseudo cyclists. These folk wear the gear and use the road to pretend they’re participating in the Tour de France.
To enrage our friends even more, French apparel brand Café du Cycliste launches its Toile de Jouy collection.
That means you can look like douche anytime! Whether you ride a bike or not…
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Haus of V is a creative collective that shares a similar mindset -- with a twist.