Ladies—stop throwing your worn-out bras in the trash. Recycle them! Ninety-five percent of textiles—even if they’re worn out or torn, can be recycled. But only 15% are donated/recycled. That’s a lot of old boob holders in landfills!
Bra brand Harper Wilde has pledged to help recycle 5,000 bras to celebrate Earth Day 2019 (April 22nd). That means YOU need to step-up and do your part, too. Women are encouraged to share their “wilde” recycling experience on social media with the use of the hashtag #RecycleBra.
Another way Harper Wilde is celebrating its initiative is its launch of the Tough as a Mother bra.
The limited-edition sky blue bra with green embroidery and earth patch retails for $50, and serves as a subtle reminder to respect Mother Earth.
Cool. But does this mean that women wearing this bra will be walking around without shirts? Because we want to be reminded to respect Mother Earth, too.
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Haus of V is a creative collective that shares a similar mindset -- with a twist.