As one approaches middle age, one may feel the need for a makeover. The same is true for brands. With that in mind, Sour Punch Candy has unveiled a brighter, more modern look.
The brand also has a new message: “Embrace Your Punch”.
It’s a message of self-love and “appreciating the differences in others with the goal of encouraging mutual respect and spreading kindness to make a difference in people’s lives.”
Damn. That’s a lot from a bag of candy.
Too bad we’re not into the whole sour-candy-thing. The only sour we like is sour cream and sweet-n-sour pork. We do like embracing a punch. Because we have a lot of pent-up angst. Oh if it were only legal to punch people that aggravate us. Maybe we can throw them some Sour Punch Candy and call it even?
Haus of V is a creative collective that shares a similar mindset -- with a twist.