National Breast Cancer Awareness Month is a day away. With that in mind, the Vibrant Body Company introduces the world’s first “clean” bra designed specifically for women’s breast health, wellness, and comfort.
"Every aspect of the Vibrant Bra is intentional and made with a women's body in mind," said Vibrant Founder and CEO Michael Drescher. "When a woman says, 'my bra is killing me,' she usually means her bra is annoyingly uncomfortable. The irony is that the underwire and chemicals in her bra may actually be affecting her health and well-being. We took this to heart when we designed our bra."
In Europe, more than 1,300 harmful chemicals and compounds are banned from clothing—but are legal in the U.S. The Vibrant folk ain’t having any of the nasty.
“The Vibrant Bra is extraordinarily comfortable and is free of potentially harmful chemicals and dyes, but we didn't stop there," said Heidi Lehmann, Vibrant's master designer and one of the world's foremost intimate apparel designers. "We wanted a bra that gives women an amazing shape and lift, creating a sexy glow of self-confidence for our customers."
Keep them girls healthy and get “vibrant”. The company will donate 5% of all net sales between October 1st and December 31st to the Breast Cancer Alliance.
Haus of V is a creative collective that shares a similar mindset -- with a twist.