There exists one item of clothing that women love. Like, really love. Like, wear-a-lot love.
HEX Perfomance’s commissioned study has uncovered that that item is (cue dramatic music):
Get a leg-up with these stats (see what we did there?):
More than half of women are wearing leggings every...other...day: 55% of women are wearing leggings three or more times a week and that number jumps to 63% when looking at the younger generation (18-24 year olds.)
Are leggings the new jeans?: 40% of women actually own more pairs of leggings than they do jeans – an item once largely a part of our everyday wardrobes.
Leggings aren’t just for the gym: Leggings are versatile + comfortable which means you can wear them virtually anywhere—and women do! From lounging around the house, yoga and HIIT leggings to errands and a night out, women have specific leggings for different occasions. The most popular? Nearly half of respondents (47%) have leggings specifically for lounging around the house -- that's more than specific leggings for yoga/low-intensity workouts (38%). 36% of respondents had leggings for a night out and ¼ of respondents, 25%, even have “office” leggings!
Well, since it’s all about the leggings, HEX wants you to slip inside their leggings. Why? They’re odor eliminating, fabric protected, skin friendly, biodegradable and cruelty free.
P.S. Do you mean cruelty-free as in we won’t look like a fat-ass wearing these? Sign us up.
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Haus of V is a creative collective that shares a similar mindset -- with a twist.